Flutter Entertainment Plc. | UI Designer | 2021 - 2022

• Headed design system for Casino product with cross vertical collaboration, reducing noise between cross functional teams.

• Formulated rules for UI behaviour, batched reusable components and created UI libraries for fellow designers and development team.

• UI/UX prototyping for A/B testing for Casino product. 

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Wavebreak Media | Graphic Illustrator | 2020 -  2021

• ​Designed conceptual vector illustrations for a world-renowned client.

• Collaborated with a team of graphic artists to produce high quality artworks.

• Executed multiple briefs simultaneously with attention to detail, creative inputs, complying with brand guidelines and deadlines.

 

Frontend.com | User Experience Designer | 2017 -  2020

• Worked on research and analysis of multi-product airline booking systems.

• Designed low fidelity wireframes, flows of interaction & high fidelity prototypes.

• Designed UI Libraries and Style guides for responsive commercial websites.

• Redesigned UI for Neurorehabilitation Gaming App.

• Illustrated Storyboards for Healthcare products.

• Prototyping for usability testing on National Lottery Mobile App.

• Experience Design for a Quick Start Guide for using a non-invasive glucose monitoring device.

• UI Design for an Award winning Interaction Design project 

• Illustration for Wall Mural Design at Frontend.com (Pro-active)

• Participated and won Hack Access Awards Dublin 2020.

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Frontend.com | Visual Design Intern | 2016 -  2017

• Designed Award-winning healthcare solutions for migrant healthcare in collaboration with IOM.

• Worked as a UI/ Visual Designer for a consumer website & won 3 Awards in the Digital Media Awards 2017

• Illustrations for healthcare products. Style guides, pattern libraries & designing icon sets.

• 2D Graphic animation for informative videos.

• Qualitative Analysis of consumer products.

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SMDB | Junior Art Director | 2014 -  2015

• Worked on Print campaigns for Zodiac Clothing, Amul, Anne French.

• Outdoor Media advertising for Public service campaigns.

• Worked as an Industrial Mentor for a design intern.

• Scripted TV Commercial for consumer products.

• Art directed fashion photography.

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FCB Ulka Advertising | Designer | 2012 - 2014

• Art directed advertising campaigns in print and outdoor media.

• Worked on packaging design for consumer brands.

• Designed brand identities, packaging, and communication strategies for consumer brands & business to consumer brands.

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IDC IIT, Mumbai | Researcher & Art Director | 2011 - 2012

• Worked on a research based project for Domestic Workers in Mumbai, India. Shot an informative documentary as a solution for health hazards caused to Domestic Workers. Here is a link to the documentation of our research.